The Client Engagement Framework© is a model to express the comprehensive nature of a complex Client life cycle relationship. It frames a proven methodology for deepening and strengthening client engagement in complex solution/service relationships that are typically found in technology, consulting and major capital equipment account management relationships.
The CEF Model describes the relationship between strengthening Alignment between the client and the vendor partner (vertical left hand axis) and the growth of Life Time Value – LTV (bottom axis).
Haverin Consulting LLC , MindMapUSA’s sister company, provides consulting and educational services featuring the Client Engagement Framework© as part of their Agile Client Engagement methodology.
Each quadrant of the Matrix relates to a different aspect of the client relationship and all four have to be actively managed to increase alignment and grow LTV